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5 Best Primers of 2025

Last Updated - 2025/10/21

1
Best Choice

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Power Grip Primer Jumbo, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 2.5 oz

e.l.f.

CA$31.00

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Main highlights
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores).
CA$31.00
2
Best Value
18% Off

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

NYX PROFESSIONAL MAKEUP
18% Off

NYX Professional Makeup The Marshmellow Primer, Makeup Primer Base, Skin-Focused Primer for Smooth & Even Complexion, Marshmallow Root, 10-In-1 Skin Benefits Vegan Formula, 30 ml

NYX PROFESSIONAL MAKEUP

CA$16.70

CA$20.37
(18% Off)

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Main highlights
- The Marshmallow Effect: This vegan, non comedogenic and dermatologist tested super primer is infused with marshmallow root extract for an oh so soft smooth canvas with 10 make up extending benefits
- Smoothing Primer: This primer smoothes, softens, extends makeup wear for 16 hours, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh
- Face From Foundation To Finish: Complete your makeup look with our full line of NYX Professional Makeup face products to aid in color correction and coverage from blush, bronzer, foundations and contouring concealer to palettes and powders
- Discover NYX Professional Makeup: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
CA$16.70
CA$20.37 (18% Off)
3

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Cosmetics Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Clear, 0.811 Fl Oz (24 mL)

e.l.f.

CA$13.29

More Details
Main highlights
- SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
CA$13.29
4

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz , Pink

e.l.f.

CA$13.75

More Details
Main highlights
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
CA$13.75
5

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

NYX PROFESSIONAL MAKEUP

NYX Professional Makeup The Face Glue Primer, Gripping Primer, With POLYGLUTAMIC ACID for Hydration & MAPLE SYRUP for Grip, Up to 24 hour Hydration & Makeup Wear

NYX PROFESSIONAL MAKEUP

CA$12.96

More Details
Main highlights
- Your makeup is about to get stuck like glue! This gripping primer gives all of the glue with none of the icky stick for makeup that last up to 24 hours. No skin thirst here! This glue drenches skin in up to 24 hours of hydration!
- How to: Step 1: prime skin with The Face Glue Primer. Spread a dime-sized amount evenly on the face and see the transformation as the white gel blends seamlessly with no cast! Apply makeup right on top! Step 2: set with The Face Glue Setting Spray!
- Discover NYX Professional Makeup: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab All of our makeup is certified and acknowledged by PETA as a cruelty free brand We don't test any of our products on animals
- Benefits: This formula contains Polyglutamic Acid, known to be extremely hydrating! And Maple Syrup, known for grip that's extra AF. This gripping primer gives all of the glue with none of the icky stick for makeup that last up to 24 hours.
CA$12.96

5 Best Primers of 2025

e.l.f. Power Grip Primer Jumbo, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 2.5 oz

NYX Professional Makeup The Marshmellow Primer, Makeup Primer Base, Skin-Focused Primer for Smooth & Even Complexion, Marshmallow Root, 10-In-1 Skin Benefits Vegan Formula, 30 ml

e.l.f. Cosmetics Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Clear, 0.811 Fl Oz (24 mL)

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz , Pink

NYX Professional Makeup The Face Glue Primer, Gripping Primer, With POLYGLUTAMIC ACID for Hydration & MAPLE SYRUP for Grip, Up to 24 hour Hydration & Makeup Wear

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Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Glides Like Serum, Plumped Skin Look, Clear, 30 ml

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Maybelline New York Baby Skin Instant Pore Eraser Primer, 20 ml

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