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5 Best Foundations of 2025

Last Updated - 2025/09/18

1
Best Choice

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Estee Lauder

Estée Lauder Double Wear Stay-in-Place 24-Hour Long-Wear Matte Foundation, 30 ml, 1N0 Porcelain

Estee Lauder

CA$67.00

More Details
Main highlights
- OVER 55 SHADES: A wide range of shades that flatters all. Unifies uneven skintone and covers imperfections. Won't look grey on deeper skintones.
- HIGH-PERFORMANCE LONGWEAR: Discover the complete Double Wear Collection. From our #1 foundation, to concealer, eye liners and more, it's makeup that keeps up with your busy day. The flawless look you see in the morning is the look you keep all day.
- FRESH, MATTE FINISH: Buildable medium-to-full coverage foundation. Feels lightweight and so comfortable, you won't believe it's long wear.
- DERMATOLOGIST-TESTED: Oil-free, non-acnegenic. Won’t clog pores or cause breakouts. Ideal for normal to oily skin. Free of synthetic fragrances, gluten, parabens, phthalates, sulfites, drying alcohols, mineral oil-and animal-derived ingredients.
- ALL-DAY STAYING POWER: 24-hour wear. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. Oil-free. Controls oil all day. 24-hour color true. Plus, it strengthens skin's barrier.
CA$67.00
2

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Flawless Finish Foundation, Lightweight & Medium Coverage, Semi-Matte Finish, Light Ivory, 0.68 Fl Oz (20mL)

e.l.f.

CA$24.00

More Details
Main highlights
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
- SEMI-MATTE FINISH: This foundation blends into skin for a beautiful semi-matte satin finish that lasts all day long and is perfect for all skin-types.
- RESTORE & ILLUMINATE: e.l.f. Flawless Finish Foundation is a lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it) to help improve uneven skin tone and texture. The shade Light Ivory is fair with golden undertones.
- MORE COVERAGE, MORE GLOW: For sheer coverage mix our Daily Hydration Moisturizer with the foundation, or for added glow, mix our Beautifully Bare Natural Glow Lotion with the foundation.
- ALL-DAY WEAR: This highly blendable and buildable formula goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perk: it’s supercharged with glycerin to hydrate and soften your skin.
CA$24.00
3
Best Value
22% Off

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Maybelline
22% Off

Maybelline New York Super Stay Lumi Matte Foundation, Up to 30H Wear, Luminous Matte, Buildable Coverage, Amino Acids, 118, 35 ml

Maybelline

CA$16.96

CA$21.99
(22% Off)

More Details
Main highlights
- Super Stay Lumi Matte foundation’s vegan formula: no animal-derived ingredients, non-comedogenic and fragrance-free formula is suitable for all skin types, even sensitive skin.
- Super Stay Lumi Matte foundation keeps up with you around the clock! The formula’s flexible film resists water, sweat, and transfer and wears up to 30H delivering all day shine control. Stay flawless no matter what the day has in store for you!
- Seize the day with new long-wear champion, Super Stay up to 30hr Lumi Matte foundation! This breathable formula delivers buildable coverage that is so light-as-air it feels like nothing on skin.
- Say goodbye to flat looking skin and look lit-from-within with Super Stay Lumi Matte foundation with up to 30hr wear! This lightweight long-wearing formula, infused with amino acids, delivers a matte finish with a hint of luminosity.
- Maybelline’s Super Stay Lumi Matte Foundation is available in 24 luminous matte shades that flatter all skin types. Its light-as-air formula blends in seamlessly, delivering a natural matte finish with a hint of luminosity. Never looks flat!
CA$16.96
CA$21.99 (22% Off)
4

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

L'Oreal Paris

L’Oréal Paris Super-Blendable Foundation, Skincare Infused with Hyaluronic Acid & 80% Moisturizing Cream, Hydrates Skin in 72H & Improves Skin Quality in 2 Weeks, 2N Vanilla - 30ml

L'Oreal Paris

CA$20.39

CA$22.48
(9% Off)

More Details
Main highlights
- SUITABLE FOR SENSITIVE SKIN: Dermatologically-tested; non-comedogenic and free of fragrances
- NEW SKIN MATCHING TECHNOLOGY: For the first time, the skincare foundation has been formulated with up to 6 pigments for our most precise skin match
- MOISTURIZER IN A FOUNDATION: True Match Foundation formula made up of 80% moisturizing cream that gives higher hydration to skin in 72H with repeated application
- INCLUSIVE SHADE RANGE: Available in 45 shades to perfectly match every skin tone and undertone for a natural, radiant finish
- FORMULATED WITH HYALURONIC ACID: True Match Foundation formula is enriched with hyaluronic acid to improve skin quality in just 2 weeks and reveal more radiant and healthier-looking skin
CA$20.39
CA$22.48 (9% Off)
5

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

MARCELLE

Marcelle Flawless Skin-Fusion Foundation, Buff Beige, Medium Coverage, Natural Finish, Waterproof, Hypoallergenic, Fragrance-Free, Cruelty-Free, Paraben-Free, Non-Comedogenic, Oil-Free, 27 mL

MARCELLE

CA$22.99

More Details
Main highlights
- LONG-LASTING & WATERPROOF: It has 10-hour staying power and is waterproof, keeping your makeup in place no matter what happens.
- HYDRATING & NOURISHING FORMULA: This foundation nourishes and hydrates your skin, and reveals a flawless, radiant complexion.
- HOW TO APPLY: Smooth over face and blend outwards. Use a sponge or dense brush to obtain more coverage.
- FLAWLESS & NATURAL FINISH: Its formula contains auto-adapting pigments that fuse with the skin to give it a natural-looking finish without clogging pores.
- DESIGNED FOR SENSITIVE SKIN: Enriched with nourishing vitamins A, C and E. This foundation is hypoallergenic, fragrance free, cruelty free, paraben free, oil free and non comedogenic.
CA$22.99

5 Best Foundations of 2025

Estée Lauder Double Wear Stay-in-Place 24-Hour Long-Wear Matte Foundation, 30 ml, 1N0 Porcelain

e.l.f. Flawless Finish Foundation, Lightweight & Medium Coverage, Semi-Matte Finish, Light Ivory, 0.68 Fl Oz (20mL)

Maybelline New York Super Stay Lumi Matte Foundation, Up to 30H Wear, Luminous Matte, Buildable Coverage, Amino Acids, 118, 35 ml

L’Oréal Paris Super-Blendable Foundation, Skincare Infused with Hyaluronic Acid & 80% Moisturizing Cream, Hydrates Skin in 72H & Improves Skin Quality in 2 Weeks, 2N Vanilla - 30ml

Marcelle Flawless Skin-Fusion Foundation, Buff Beige, Medium Coverage, Natural Finish, Waterproof, Hypoallergenic, Fragrance-Free, Cruelty-Free, Paraben-Free, Non-Comedogenic, Oil-Free, 27 mL

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PHOERA Foundation Full Coverage 30ml - Oil-Control Concealer, Long Lasting Waterproof Blendable Makeup - Great Choice and Gift (#102 Nude)

Maybelline New York Fit Me Matte + Poreless Foundation Makeup, Ultra-Lightweight Formula Controls Shine, for Normal to Oily Skin, Classic Ivory, 120, 30 ml

Maybelline BB Fresh 110 Light/Medium

Wet n Wild Photo Focus Foundation-1 fl. oz., Soft Beige

e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral

Rimmel London - Lasting 25HR Finish Foundation - Packaging May Vary

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